Jo, from B-Fit, is a multi-talented professional driving the women’s fitness revolution as a coach, educator, and speaker. Her mission centres on celebrating the unique strengths and differences of the female body, promoting holistic fitness that includes physical and mental well-being. B-Fit is all about embracing body diversity, offering an alternative fitness approach, creating a supportive training environment, making fitness enjoyable, and abolishing food and exercise guilt. Understanding the intricacies of the female body and mind is key. It’s about moving away from the outdated one-size-fits-all approach, recognising that women’s bodies function differently across various life phases. Jo, a female coach and a mum of two, has curated B-Fit as a welcoming and open space for you to be yourself and embark on your fitness journey with confidence and support.
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