Sports Direct is a chain of sports stores offering a wide range of sports merchandise and clothing. They stock goods ranging from trainers and footballs to tennis, golf and cricket equipment.
Sports Direct International plc is a British retailing group. Established in 1982 by Mike Ashley, the company is the United Kingdom’s largest sports-goods retailer and operates roughly 670 stores worldwide. The company owns a large number of sporting brands and trades predominantly under the SportsDirect.com brand.