Sports Direct is a chain of sports stores offering a wide range of sports merchandise and clothing. They stock goods ranging from trainers and footballs to tennis, golf and cricket equipment.
Sports Direct International plc is a British retailing group. Established in 1982 by Mike Ashley, the company is the United Kingdom’s largest sports-goods retailer and operates roughly 670 stores worldwide. The company owns a large number of sporting brands and trades predominantly under the SportsDirect.com brand.
The Lifestyle Card was established in 2018 in our hometown of Andover, Hampshire. Having worked within HR, Education & Health for a combined 50 years, we have the knowledge and expertise to know what drives employee engagement and customer loyalty. After the local success we have expanded our coverage to national locations, enabling us to provide a service for all clients and creating opportunities for local business nationwide.
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